Keune

Keune – from the great mind of pharmacist Jan Keune, innovating in the Netherlands since 1922. So Pure represents a natural, organic hair care line full of plant extracts and essential oils. I’m in agreement with them on the philosophy of believing that what you use on your hair is as important as what you put in your body.

Refreshing color, care and style

A complete range of products that are 100% vegan and celebrate nature. So Pure by Keune offers discerning clients everything from color and care to a complete range of styling products. And people naturally appreciate the value of the special ingredients we’ve blended into each so Pure product.

Our sulfate-free shampoo is ultra foamy, yet doesn’t strip hair’s natural oils – it gently cleans with plant extracts. And the organic Moroccan Argan Oil featured in So Pure products protects, styles, conditions and more.

keune.com